Edward bernays quotes

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Edward bernays contribution to public relations

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Edward Bernays

American public relations pioneer (1891–1995)

Edward Louis Bernays (bur-NAYZ, German:[bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations".^[3] While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values.^[4]^[5]

His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. Critics argue that his involvement in Guatemala facilitated U.S. imperialism and contributed to decades of civil unrest and repression, raising ethical concerns about his role in undermining democratic governance.^[6]^[7]

He worked

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Pioneer — Edward Bernays

1992

The Case for Licensing

"I have spent much of my life pursuing [licensing]."

Bernays spent many years trying to have the vocation of public relations licensed, elevating it, in his words, "to the level of a profession." The bill he introduced to establish registration and licensing in 1992, when Bernays was 100, did not pass, yet the controversy over licensing continues.

In his letter to colleagues (below), where he urged PR practitioners to review his proposed bill (also below), he asked for the readers' conclusions, be they positive or negative. These suggestions were to help him in drafting another bill he would present in the hope it would pass. Bernays died before he could continue his campaign.

The Museum of Public Relations, while neither carrying the torch of licensing PR practitioners nor attempting to extinguish it, is interested in your point of view. Please answer the questions below and submit before August 31, 1998. Results of this survey will be published on October 31, 1998.

An introduction to Bill #374
By Edward L. B

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Edward Bernays: The Original Influencer

Edward L. Bernays is regarded as one of the fathers of public relations. Although he died more than two decades ago, his influence pervades modern western consumer culture.

‘Group of Girls Puff at Cigarettes as a Gesture of “Freedom”’, read the front page of the New York Times on April 1st, 1929. It was no April Fools’ joke; rather, this spectacle of liberated, smoking women was one of Bernays’ most celebrated publicity stunts.

Bernays’ client, George W. Hill, president of the American Tobacco Company, had asked him: ‘How can we get women to smoke on the street. They’re smoking indoors. But, damn it, if they spend half the time outdoors and we can get ’em to smoke outdoors, we’ll damn near double our female market. Do something. Act!’

Bernays began to ponder. How best to employ the theories which had already proven so effective in his public relations campaigns: Gustave Le Bon’s principles of mass psychology, Wilfred Trotter’s herd instinct theses and, above all, the hidden drives of human beings that Sigmund Freud – Bernays’